Customer Intelligence Platform

Know what your prospects
actually want — without the opinion wars.

UpSight turns every customer conversation into evidence your whole team can verify and act on — every insight traces back to who said it, when, and why it matters.

✓ Free to start  ·  ✓ No credit card required  ·  ✓ Cancel any time

People
Smart SurveysAdaptive questions · higher conversion
AI Meeting InsightsSignal, not notes · routed to the right people
Discovery GuidanceSmart prompts · customer discovery
Video FeedbackCapture & arrange testimonials
Themes
Insights
Decisions & Actions

Trusted by teams who love their customers

Techstars
Kiln
Startup San Diego
Cytodyme
Ansir Innovation Center
KeepMake
Perseverance
Abiding Practice
Reveal Brand
Techstars
Kiln
Startup San Diego
Cytodyme
Ansir Innovation Center
KeepMake
Perseverance
Abiding Practice
Reveal Brand

Built by a 30-year B2B SaaS veteran with multiple exits. YC's #1 startup idea for 2026 describes exactly what we built.

Are you working from conviction
— or gut feeling?

(Check all that apply)

😎Looking good

Every team talks to customers.
Few truly know them.
Here’s what changes when they do.

Team meeting

Customer Intelligence Platform

Built for teams that talk to customers
and need to act on what they hear.

UpSight turns customer conversations into evidence your team can verify, search, and act on. Every insight links to who said it and when.

Sarah, Product Lead, Series A
Sarah
Product Lead, Series A
// Engage"We keep talking to the same 5 users — who else matters?
// UnderstandNeeds evidence, not opinions to prioritize.
// ServeShip what customers asked for, not just features.
Marcus, Founder & CEO
Marcus
Founder & CEO
// Engage"I know exactly who to talk to."
// UnderstandWants signal, not noise, not guesses.
// ServeBuild conviction to act fast.
Priya, Customer Success Lead
Priya
Customer Success Lead
// Engage"I need to hear from at-risk accounts — before it's too late.
// UnderstandSpots churn signals early, across every signal.
// ServeRetain the right customers.

Start with an AI-powered survey or analyze a customer conversation. Get evidence in minutes.

// Engage

Know who to reach

See who to talk to, what to ask, and what you've already learned. Your next outreach is informed, not random.

// Understand

See what matters

Every insight links to who said it and why it matters. Cross-source, grounded, and verifiable. Not just AI summaries.

// Serve

Deliver what they need

Turn evidence into action. Build the right product, close the right deals, retain the right customers.

What you actually get

Customer engagement without the blind spots.

You do the talking. UpSight extracts every signal, routes it to the right team, and keeps the receipts.

Record or upload

Zoom, audio, transcript, PDF — any format, any source.

AI extracts receipts

Quotes tagged by speaker, timestamped, linked to source.

Patterns cluster

Themes surface across conversations. Click to see who said what.

Share with proof

Your team clicks a link, sees the quote, hears the voice. Evidence, not 'trust me.'

Every conversation becomes intelligence
routed to the team that needs it.

Customer on a video call
Sarah M. — Customer Interview
LIVE

Live transcript

[12:34] “We love the product but the onboarding takes too long. We almost churned in the first week.”

[14:02] “Can you send us a POC proposal for our enterprise team?”

[15:18] “We've had three support tickets about the export bug this week alone.”

Auto-routed to the right team

ProductRequirement

“the onboarding takes too long”

SalesOpportunity

“send us a POC proposal”

CS / OpsBug report

“three tickets about the export bug”

Conversation analysis

Every quote tagged by speaker, timestamped, and routed — product signals to product, positioning insights to marketing, churn signals to CS.

AI-powered surveys

Dynamic surveys customized to your research questions, with AI interviewers that follow up and go deeper than forms ever could.

Adaptive interview guides

Guides that evolve based on what you've already learned — surfacing the gaps your research hasn't covered yet.

ICP identification & scoring

Automatically identify your ideal customer profile from conversation patterns and score every contact against it.

Agentic CRM

Opportunities, tasks, and follow-ups generated from evidence. Every action traces back to what a customer actually said.

Verifiable evidence

Click any finding — see the source quote, the speaker, the timestamp. Share a link. Your team verifies it themselves.

See it in action

Watch UpSight turn a conversation
into a decision.

From raw recording to verified, shareable evidence — in minutes.

Demo video coming soon

Want to see it live with your own data?

See a Demo →

Works with

Your existing stack

Connect your meeting tools and AI assistants. UpSight pulls signal from wherever your conversations happen.

Meeting recordings

ZoomZoom
Google MeetGoogle Meet
Microsoft TeamsMicrosoft Teams

AI assistants

ChatGPTChatGPT
ClaudeClaude
OpenClawOpenClaw

Customer truth, connected.

Customer truth your whole team can use.

Customer truth that flows across your whole team — grounded in real customer evidence.

For Founders

Stop debating. Start knowing.

One place where every customer conversation becomes evidence you can act on. No more opinions — just signal.

For Product

Build the right thing.

See patterns across calls, tickets, and interviews. Prioritize with evidence, not whoever speaks loudest.

For Sales

Win with proof.

Turn customer evidence into your playbook. Walk into every deal knowing what matters — backed by proof, not hunches.

For CS

See churn before it happens.

Surface risk signals from conversations. Act before the renewal call — not after the cancellation email.

For Consultants

From interviews to deliverables in hours.

Stakeholder synthesis that used to take weeks. Every recommendation traceable to a voice.

For Research

Research that actually ships.

Insights with receipts. Click any theme — see who said it, when, and why it matters. Evidence that drives decisions.

Rick Moy, Founder & CEO of UpSight

Rick Moy

Founder & CEO

Why we built this

You should never have to say “trust me” to your own team.

Buyers were making million-dollar security decisions without ever testing the products they were buying — flying blind on vendor claims and gut feel. When we gave them real, empirical data, they built their entire procurement strategy around it.

The same gap exists in every market today. Organizations are constantly talking to customers but struggling to turn those conversations into clear signal — the specific words, patterns, and proof points that drive confident decisions.

UpSight closes that gap. We deliver the receipts: the exact quote, the speaker, the moment. First sale, next feature, or customer churn — whatever decision is in front of you, you’ll have the evidence to make it with confidence. If that resonates, you’re in the right place.

Common questions

Stop guessing.
Start knowing.

Your customers are already telling you what they need. UpSight makes sure you hear it.

Engage. Understand. Serve.