Make customer decisions with evidence.
Decision support from the customer signals you already have.
UpSight connects signals across conversations, emails, surveys, and research, then brings back the patterns and source evidence you can verify before you decide.
Start with the customer evidence you already have.
Turn customer signals into a decision you can defend.
UpSight reads the evidence through the questions your team needs answered, then pins each claim to its source. Test the signal before you act.
Customer evidence
- BANTBudget, authority, need, timing — read for sales
- DiscoveryProblems, workarounds, and what breaks — read for product
- JTBDThe job they hired you for — read for marketing
- DecisionWhat was at stake and what tipped it — read for the room
- + moreTwenty-plus lens templates ship today. Four of them are named here.
Every claim comes with a source.
If the answer isn’t in the evidence, UpSight says so. Open the source behind any finding and let the team argue about what customers said, not what the tool invented.
Three steps.
Zero new meetings.
- 1
Point it at the pile.
Bring the customer evidence you already have.
- 2
Ask the decision question.
Ask the question your team needs answered.
- 3
Decide with confidence.
Every finding cites its source. Make the call with evidence you can stand behind.
Good evidence gets argued away, dropped between meetings, or swallowed by the next busy task.
I built UpSight because customer truth was still getting lost after teams did the hard part — talking to customers, collecting the feedback, bringing the voice into the room.
UpSight keeps the voice, the source, and the next move together, so a team can act before the signal disappears.
Rick MoyFounder, UpSight
Start with the evidence behind your next decision.
Upload it. Find the signal your team can act on.